Cover coming soon

Data Science for Business People

by Bradford Tuckfield
October 2022, 240 pp.
ISBN-13: 
9781718502888
Use coupon code PREORDER to get 25% off!

This beginners book will teach you how to apply the principles of data science to improve your business strategies—no math proficiency required! Easy-to-follow chapters take you through concepts like A/B testing, supervised and unsupervised machine learning, web scraping, and more. Each concept is illustrated using real-world business applications, real-world data, and useful (Python) code examples. The tone is conversational, and the author avoids the dense mathematical theories associated with data science in favor of simple explanations and practical applications. By the end of the book, you'll be comfortable working with data, know how to apply it toward solving business problems, and feel confident using Python code to analyze it.

You'll learn:

  • How to obtain data
  • How to clean and manipulate data
  • How to analyze data
  • How to make predictions and classifications
  • How to visualize data
  • How to work with data in multiple programming languages
Author Bio 

Bradford Tuckfield is a data science consultant and writer. He received a PhD from the Wharton School of the University of Pennsylvania and a BS in math from Brigham Young University. He has worked as a data scientist and tech manager for top finance firms and startups.

Table of contents 

Chapter 1: Exploratory Data Analysis
Chapter 2: Forecasting

Chapter 3: Group Comparisons
Chapter 4: A/B Testing
Chapter 5: Binary Classification
Chapter 6: Supervised Learning
Chapter 7: Unsupervised Learning
Chapter 8: Web Scraping
Chapter 9: Recommendation Systems
Chapter 10: Other Languages

The chapters in red are included in this Early Access PDF.