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Look Inside!
Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance, a distinct subculture persists, which celebrates the ways in which Apple products seem to encourage self-expression, identity, and innovation.
The beautifully designed second edition of The Cult of Mac takes you inside today's Apple fandom to explore how devotions—new and old—keep the fire burning. Join journalists Leander Kahney and David Pierini as they explore how enthusiastic fans line up for the latest product releases, and how artists pay tribute to Steve Jobs’ legacy in sculpture and opera. Learn why some photographers and filmmakers have eschewed traditional gear in favor of iPhone cameras. Discover a community of collectors around the world who spend tens of thousands of dollars to buy, restore, and enshrine Apple artifacts, like the Newton MessagePad and Apple II.
Whether you’re an Apple fan or just a casual observer, this second edition of The Cult of Mac is sure to reveal more than a few surprises, offering an intimate look at some of the most dedicated members in the Apple community.
Introduction
Chapter 1: The Line Sitters
Chapter 2: Remembering Steve Jobs
Chapter 3: Cult of Collectors
Chapter 4: Apple Museums
Chapter 5: Apple-Inspired Music
Chapter 6: iPhone Photography
Chapter 7: New Life for Old Macs
Chapter 8: Apple ][ Forever
Chapter 9: Apple Around the World
Praise for the first edition of Cult of Mac:
"Kahney embarked on his journey to chronicle the weird world of Mac addicts last year, and I think he nailed it. If you have iPod-clutching, Macintosh-using, Woz-loving, Newton-worshiping cultists in your circle of friends, get 'em this book. But even if you you're not a HyperCard-carrying member of the club, the book is worth a look. Kahney has uncovered some real characters on the scene.”
—San Francisco Chronicle
"Mr. Kahney's informal history of the Mac is interspersed with trivia and delightful details, and intriguing photos, and is wrapped up in an entertaining style. This is a coffee table book that only a geek might love — but it's also one lots of people will enjoy reading."
—Washington Times
"This account of Macintosh fanaticism will strike a chord with anyone who's ardently defended (or cursed) an operating system... sure to end up on Quadra-based coffee tables everywhere."
—Wired Magazine
Winner: Outstanding Book of the Year — Most Unique Design. Octopod Studios (No Starch Press)
—Independent Publisher Book Awards 2005
