We offer our authors a choice of royalties -- from 12 to 15 percent. Most choose the 12 percent option but many still take 15 percent.

Several of our technical titles have sold well over 20,000 copies but we've also had the rare title sell in the 2-3,000 copy range. That is definitely rare and only on very niche topics.

Writing a technical book is a lot of work on both ends, especially when a publisher provides real editorial and marketing support. Unfortunately, most no longer do, which is unfortunate for all
involved and a good argument for considering self-publishing. After all, if publishers aren't offering added services, why not self-publish?

We read and edit every word before a book goes to copyedit. I've personally spent well over 300 hours editing individual titles. If you were to hire someone to do that work the minimum cost would be $15,000.

I'd love to see more people writing technical books -- good technical books -- for love of the subject and out of a desire to share knowledge. Sure, a good book will build your brand, but make it great, first.

The world always needs more good books. Our watchwords are "fewer, better books." Aim to be great.

William Pollock, Founder
No Starch Press