Mac

Cult of Mac, 2nd Edition

The Cult of Mac, 2nd Edition

Leander Kahney and David Pierini

The long-awaited The Cult of Mac, 2nd Edition brings the reader into the world of Apple today, including the creation of Apple brand loyalty, the introduction of the iPhone, and the death of Steve Jobs.

Cult of Mac (Hardcover)

Cult of Mac (Hardcover)

Leander Kahney

"The Macintosh is more than a computer, it's a way of life. This book is about what it is to be a Macintosh person. It gives insight into the greatest love and loyalties of any product of our era."
--Steve Wozniak, Apple Co-founder

"If you want to know what's happening in the Apple underground, talk to Leander Kahney."
--Eric Hellweg, CNN Columnist