The judges are book experts, and the grand prize winner is selected based on its popular appeal and the authors' passion for their story. According to the Festival organizers, "The book's impressive scope and its fascinating coverage of a world that touches millions won over the judges."
We've been really pleased with the success of The Cult of LEGO, and it's rewarding to see that book people like it, too. Well, maybe book people are LEGO people. Who knows.
Here's to playing with plastic bricks. More to come.