The Google Way—New from No Starch Press
How One Company Is Changing the Way We Think About Business

San Francisco, CA, April 8, 2009—Little more than 10 years old, Google is already a household name, and the verb "google" has become a part of the international lexicon. Valued at nearly $100 billion, Google is one of the world's most powerful brands, even in the face of today's global recession. But how do they do it, and will they continue to succeed?

In The Google Way (No Starch Press, April 2009, 232 pp, ISBN 9781593271848), management consultant and Google analyst Bernard Girard explores Google and the revolutionary management strategies behind its success. In the spirit of classic works of corporate exploration, Girard covers topics like Google's economic model; recruiting strategies; culture of innovation; product release strategies; pervasiveness of math and reliance on technology; the power of users; and the 20 percent rule that allows employees to spend 20 percent of their time on individual pursuits. Throughout the book, Girard combines extensive research with his knowledge of business theory and fresh, original observations. Already a bestseller in its original French, this English edition has been updated and revised to offer powerful insights into the business of Google and its many inspiring, if unconventional, management strategies.

The Google Way is sure to energize and captivate even the most jaded of readers as it offers fodder for restructuring or reinvigorating their businesses. Ultimately, readers can take the strategies and methods Girard reveals and apply them to their own ventures—a dose of energy and optimism that we can all use in today's uncertain times.

"There is something very powerful about The Google Way," said No Starch Press founder William Pollock. "Unlike many business books full of fluff and nonsense, this one is heavily researched yet completely readable. The story it tells is a fascinating one that will make readers think about their business in non-traditional and unconventional ways."

Whether readers are executives looking to expand their business, investors interested in gaining insight into Google, or fans of company profiles, The Google Way is sure to provide a provocative and original take on the corporate giant.

For more information, to schedule an interview, or for an advance sample of The Google Way, please contact Travis Peterson at No Starch Press ([email protected], +1.415.863.9900, x300), or visit www.nostarch.com.

About the Author
Bernard Girard is a management consultant, radio host, journalist, and author of numerous books on management. He has analyzed Google's innovations since 2000, and reveals those secrets in this book. This is a translation from the French original.

Additional Resources
Chapter 4: "Recruiting the Best" (PDF)
Table of contents overview
Large cover image

The Google Way
by Bernard Girard
April 2009, 232 pp
ISBN 9781593271848, $24.95 USD, clothbound
[email protected]
1-800-998-9938
1-707-827-7000

Available in fine bookstores everywhere, from www.oreilly.com/nostarch, or directly from No Starch Press (http://www.nostarch.com/, [email protected], 1-800-420-7240).

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