Microsoft’s Bing is interesting and I’d wager that it will give Google a run for the money over the longterm.

I’m not saying that Bing is distinctly better than Google’s search or that I like the design better. In fact, I prefer Google’s approach to search, but maybe that’s because I’ve been using Google for so many years. (Before Google, Altavista was my favorite.)

I’ve found a couple of interesting sites that compare the search engines from Google, Microsoft, and Yahoo. One that’s particularly interesting is BlindSearch which has you do a blind comparison.

I searched BlindSearch three times and chose the Google results each time. But again, this may be more a matter of habit than anything. I’m used to reading Google’s search results and parsing them for what I want. Perhaps more telling, the differences between the three sets of results was not clear to me, which is saying something in and of itself: most users won’t be able to tell much of a difference. Based on this very limited study, the winner in search may be the one to launch a stronger marketing campaign — and we know that Microsoft will come out swinging.

I found another site as well that does a direct comparison between search results from Google and Bing. Enter your search terms into The “Google /Bing Comparison Tool” and you’ll be presented with side-by-side results.

Try searching Bing for “google” then Google for “bing.” Bing returns only one result with a link to show more. Google is more impartial. Eh, what did you expect?

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2 Responses to “Google vs. Bing — Taste Tests”

  1. on 15 Jun 2009 at 5:02 am Mike Schrenk

    Do you really want someone to “bing” you?
    Personally, I’d rather be “googled”.
    –schrenk,

  2. on 15 Jun 2009 at 5:53 pm bigfish

    Ping, bing, what’s the difference really?

    Search is not sticky. In my opinion, people will use whatever search engine gets the job done quickly and well.

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